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Case Study: GoalnGo Partners with Leading European Academy to Scout Rising Talent Across the Middle East

Modris Kalnins

Product Manager
Young football player getting scouted through GoalNgo and GoBusiness platform dashboard
March 31, 2025

The Middle East is home to thousands of gifted footballers with potential that matches global standards. The missing piece? A reliable system to showcase that talent internationally.

Case Study: GoalnGo Partners with Leading European Academy to Scout Rising Talent Across the Middle East

At a Glance

Challenge
Football players across the Middle East often struggle to get discovered by international scouts. Traditional scouting is limited, and players lack access to verified exposure channels.

Solution
GoalnGo partnered with a top-tier European football academy to launch a cross-border talent identification initiative. Using video analysis, AI-driven ranking, and performance tracking, promising players were directly connected with decision-makers abroad.

Results
Within 8 weeks, dozens of players were shortlisted. Several received direct invites for in-person trials with the academy in Europe. The program is now expanding into more cities across the region.

Intro: Bridging the Gap Between Talent and Opportunity

The Middle East is home to thousands of gifted footballers with potential that matches global standards. The missing piece? A reliable system to showcase that talent internationally.

GoalnGo stepped in with a new scouting model—one powered by data, video, and direct European academy partnerships.

The goal: remove friction, provide transparency, and unlock real trial opportunities.

Challenge: Limited Visibility for Regional Talent

For many players in the region, the path to professional football stops at the local level—not due to lack of skill, but lack of exposure.

Common roadblocks:

  • No structured access to European academies
  • Unverified scouting processes
  • No digital performance records
  • No channels to communicate directly with clubs abroad

This disconnect has left a generation of top-tier players underrepresented on the global stage.

Solution: GoalnGo x European Academy Scouting Initiative

In Q4 2024, GoalnGo launched a pilot scouting program in collaboration with a well-established European football academy—renowned for graduating players into top-tier leagues.

What the program included:

  • Regional call for players aged 15–18
  • AI-assisted video analysis to assess technical, tactical, and physical performance
  • Verified player profiles shared directly with European scouts
  • Full digital onboarding, from first match upload to trial invitation

Players used the GoalnGo platform to upload footage, receive feedback, and track progress in real time.

Results: Talent Gets the Attention It Deserves

In less than two months:

  • 140+ regional players joined the scouting pool
  • 28 were shortlisted for deeper analysis
  • 10 players completed virtual assessments with the European academy
  • Several received invitations to travel for official summer trials

GoalnGo provided end-to-end support:

  • Profile verification
  • Trial coordination
  • Travel prep
  • Ongoing communication with scouts

Players finally had a clear, trusted pathway to Europe.

What’s Next: Scaling Across the Middle East and North Africa

Following the success of the pilot phase, GoalnGo is now expanding the program into:

  • Gulf countries (KSA, UAE, Qatar, Kuwait, Bahrain)
  • North Africa (Tunisia, Morocco, Algeria)
  • Levant region (Jordan, Lebanon)

The same model—data-driven scouting, digital profiles, verified club access—is being replicated across new hubs, giving players from all backgrounds a chance to be seen and signed.

Conclusion: A New Era for Regional Football Scouting

The future of scouting in the Middle East is no longer dependent on luck or connections. It’s built on data, transparency, and access.

GoalnGo is leading the way—transforming how football talent is discovered and connected to the global stage.

📩 Ready to be scouted or scout with us?
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